Business administration and marketing theory is essential for any organization that operates in modern society; this applies equally to for-profits and to not-for-profits, and to governments, universities and hospitals as well as private industry. The management principles should permeate every aspect of the organization. The aim is to build a management organization predicated on management strategy and to use the management organization effectively to conduct management. The primary management domains are production management and worker management, while other domains such as marketing management and financial management are becoming increasingly important. The School of Business Administration seeks to educate students in the fundamentals of these areas via learning through experience.
Applicants must demonstrate a commitment to self-motivated study along with an appreciation of, and desire to attain the educational objectives of the School of Business Administration as follows. The School provides a combination of foundation theory and practical applications in corporate management, in accordance with a strong emphasis on the combination of theory and practice, with the aim of cultivating flexible and adaptable thinking skills along with a practical sense of corporate management and the ability to respond accurately to the changing times. The overarching educational objective of the School of Business Administration is to produce people who contribute to stimulating local industry, particularly in the agriculture, sport and tourism sectors, in the face of business expansion abroad in the increasingly global society.
The Department of Business Administration is committed to providing students with business administration skills so that they can achieve success in the future. Our highly knowledgeable and experienced instructors provide inside knowledge and expertise in regards to a variety of settings and situations in the business world, as well as career advice that leads to the all-important qualifications and improved employment prospects. The foundation of business management studies is the Department of Business Administration which aims for a combination of theory and practical skills that development into corporate management, sports business and agribusiness, a new type of learning focused on business administration.
The Department of Tourism Management offers the opportunity to study in three areas: “tourism business," “building tourist regions" and “hospitality." Students acquire the skills to perform at the frontline of tourism businesses such as travel agencies, airlines, hotels and theme parks, along with “regional revitalization" skills to enliven regions and attract both domestic and overseas visitors. The Department of Tourism Management also equips students with a broad range of competencies for contributing to international exchange with Europe, the United States and Asia in the context of globalization.