Katayama Atsushi
- 教授
- 学位：Ｍ．Ａ
基本情報
所属
- Undergraduate School of Cultural and Social Studies / Department of Media Studies
詳細情報
研究キーワード
- Parody
- Narrative
- Commmunicaation
- Advertising
研究分野
- Humanities & social sciences Sociology Advertising, Communication, Media
論文
A Role of Story in Advertising Communication An Analysis on Mechanism Through "Narrative Marketing" and "Theory of Consumption with Story"
講演・口頭発表等
- Understanding Narrative in Advertising Communication from the viewpoint of Fundamental Information Theory
- Reviewing the Super Bowl ads
- Oral History about the U.S. presidential election -- Reviewing the TV ad "Daisy" on 1964
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Contact Us
Inquiries about coverage
Public Affairs Division Public Affairs and Communications Department
Tel. 0463-63-4670（direct dialing）