Seiji Endo

教授
学位：Ｐｈ．Ｄ

基本情報

所属

Undergraduate School of Business Administrations / Department of Business Administration
Undergraduate School of Political Science and Economics / Department of Business Administration
Graduate School of Economics / Course of Applied Economics
Micro/Nano Technology Center

詳細情報

研究キーワード

Services Marketing
Personalization
Relationship Marketing

研究分野

Humanities & social sciences Commerce

受賞

American Collegiate Retailing Association American Collegiate Retailing Association Award Exploring the Relationship between Consumers and Apparel Manufacturers through Direct Communication
International Conference of Asian Marketing Associations, Best Paper Exploring the Customization Decision Support System

論文

Possibilities of Sustainability and Value Creation - Patagonia’s Challenge for the Future -

The Mechanism of Self-Service System: The Future of Standardized Services and Personalized Services by Customer Experiences

The Challenge of New Balance

Marketing in the DX Era: The Case of YAMAHA DX7

Co-Creative Educational System through AI Chatbots to The Traditional Craft Industry

The Smart Suits Retailer: A case of Onward Kashiyama Co, Ltd.

The Relationship Between a Customer and a Company : The Integrated Strategy for Democratization of Design

What Matters the Most? The Key Factors That Lead to a New Service Adoption

Exploring the Customization Decision Support System Using Waypoint Solutions,

書籍等出版物

Services Marketing for All Professions: An Introduction to Creating Intangible Value that Resonates

講演・口頭発表等

Tradition and Innovation in Specialty Coffee: A Sustainable Co-Creation Process through Standardization and Personalization
The Smart Suits Retailer: A case of Onward Kashiyama Co, Ltd.
Differences in Types of Product Customization: Comparison of Japanese and Western Firms
Expressed/Latent Needs for Co-Creative Fashion Products
“Exploring the Customization Decision Support System” (Best Paper)
Integration System of Mass Customization and Mass Production as a Market-Oriented Production System
The Ambidextrous Market Orientation with Mass Customization and Mass Production Strategies
Decision Making Processes between the Integrated Shopping System and the Exclusive Shopping System.
Mass-Customized and Mass-Produced Product Shopping in a Single Website Environment
Consumer Involvement in the Online Shopping for Mass Customized Products
Exploring the Relationship between Consumers and Apparel Manufacturers through Direct Communication

担当経験のある科目

Professional Selling
Introduction to Retailing
Principle of Marketing

所属学会

JAPAN SOCIETY OF MARKETING & DISTRIBUTION

共同研究・競争的資金等の研究課題

`Zemmeshi' genshō ni miru kokyaku shudō-gata tenpo keishō: ― Inshoku-ten to kokyaku no kyō Sō ni yoru sasutenaburu rirēshonshippu no jisshō-teki kenkyū ― 58 / 5,000 Customer-led restaurant succession as seen in the "Zetsumeshi" phenomenon: -An empirical study of sustainable relationships through co-creation between restaurants and customers-

Customization System in the Global Market: Comparison of Japanese and US Firms