遠藤 誠二

Seiji Endo

  • 教授
  • 学位:Ph.D

基本情報

所属

  • Undergraduate School of Political Science and Economics / Department of Business Administration
  • Graduate School of Economics / Course of Applied Economics
  • Micro/Nano Technology Center

詳細情報

研究キーワード

  • Relationship Marketing

研究分野

  • Humanities & social sciences Commerce

受賞

  • International Conference of Asian Marketing Associations, Best Paper Exploring the Customization Decision Support System

論文

What Matters the Most? The Key Factors That Lead to a New Service Adoption

Exploring the Customization Decision Support System Using Waypoint Solutions,

The Investigation on Dimensions of E- satisfaction for Online Shoes retailing

Mass Customization for Long-Term Relationship Development: Why Consumers Purchase Mass Customized Products Again

Developing Direct Relationship between a Manufacturer and Consumers: Four Group Cases

講演・口頭発表等

  • Differences in Types of Product Customization: Comparison of Japanese and Western Firms
  • Expressed/Latent Needs for Co-Creative Fashion Products
  • “Exploring the Customization Decision Support System” (Best Paper)
  • Integration System of Mass Customization and Mass Production as a Market-Oriented Production System
  • The Ambidextrous Market Orientation with Mass Customization and Mass Production Strategies
  • Decision Making Processes between the Integrated Shopping System and the Exclusive Shopping System.
  • Mass-Customized and Mass-Produced Product Shopping in a Single Website Environment
  • Consumer Involvement in the Online Shopping for Mass Customized Products
  • Exploring the Relationship between Consumers and Apparel Manufacturers through Direct Communication

担当経験のある科目

  • Professional Selling
  • Introduction to Retailing
  • Principle of Marketing

所属学会

  • JAPAN SOCIETY OF MARKETING & DISTRIBUTION

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